The Brand You Age
Tom Peters popularized the idea of Brand You. I believe it encompasses creating a brand campaign that blends your company's and your individual employees' brands together. Brand You brings your brand alive—connecting everyone to values, purpose, and message—from the board room to the reception desk.
The Talent Era is here. The labor market has shifted. The Brand You mindset is needed more than ever. Both companies in their hiring and employees in the way they build and guide their own professional careers must use a Brand You approach. As one Organizational Development leader described, "Brand You is a compelling and concise leadership development framework that really gets at the heart of what it means to be an effective and powerful brand. It offers practical strategies that maximize your contribution to the organization, to your customers and most importantly to yourself." Using this methodology, employers effectively identify what a job seeker has to offer and what sets him apart from other prospective candidates. This facilitates recruiting and retaining those with whom leaders will build the future of the company.
We know that talent is a strategic asset. Some say this is the "ME Generation." If so, those achievers who are serious about their commitment to their professional careers are building their own brand equity. They are Brand Yous. They want to perform and be recognized! The Brand You mindset is about maximizing performance when managers align employees with work they love, about which they're passionate. Be proactive; ask yourself "How can I manage these Brand Yous the way that a coach would leverage talent on a team?" "Stretch goals" that extend beyond the job description can build expertise, brand awareness, and most importantly, customer loyalty.
Academics are adopting this branding methodology with their graduating students as well. Branding is being taught in courses where Brand Yous learn how to present what they can do for their employers. Aspiring Brand Yous will talk about what they hope to do for the company; they've researched and understood its needs and intend to have an impact. They offer fresh possibilities, see with another lens. Brand Yous deliver steadfastly on their promises. Even when they leave positions, they do it carefully so as not to destroy what they've built (their brand equity).
Branding is all about transparency regarding who this company is and what the company and its employees stand for. Alignment of the company's brand and the employees' individual brands puts the magic into corporate performance—employee engagement and memorable customer experiences.
Juli Ann Reynolds
President and CEO
tompeters!company
Saludos
rodrigo gonzalez fernandez
consultajuridicachile.blogspot.com
Renato Sánchez 3586 of 10
fono:5839786
Santiago Chile
rodrigo gonzalez fernandez
consultajuridicachile.blogspot.com
Renato Sánchez 3586 of 10
fono:5839786
Santiago Chile
Un hombre con el torso desnudo sujeta a la fuerza a una mujer de las muñecas mientras ella se encuentra acostada en el piso, ante la mirada de otros cuatro varones que no hacen nada. Así podría describirse con pocas palabras el contenido de un afiche de la empresa de moda Dolce & Gabbana que tuvo que ser sacado de circulación recientemente luego de que se determinara que promovía la violencia sexual contra la mujer (1). 
Hay quienes creen que este tipo de actitud generaría una cacería de brujas, una búsqueda de sentidos subyacentes en cada pieza publicitaria, como en una época sucedió con aquellos discos que contenían mensajes satánicos. En mi opinión, este debate no está orientado a llevar al cadalso a la industria creativa sino a poner en evidencia que muchas veces se juega con cuestiones culturales y con problemas sociales muy delicados. 
Como contrapartida, muchas compañías han emprendido otros caminos creativos que se alejan de los estereotipos e incorporan a otros grupos sociales, diferenciándose del resto. Un ejemplo de ello es la "Campaña por la belleza real" de Dove que, aunque con aristas controvertidas, no caben dudas ha mirado la cuestión desde otra perspectiva (
He leído en 
Rodrigo González Fernández, director de personalmarca.blogspot.com, ha dicho : Rafael, es una marca personal, que perfectamente podría tener una conversacción con algun politico chileno para las proximas presidenciales .La figura de Rafael lo haría ganar. Pasan los años y Rafael provoca euforia en Chile. ¿Que es eso? No es otra cosa que su marca personal- personal branding- que ha sido tremendamente efectiva .Puede llenar los estadios que quiera y todos pagando. ¿Qué politico puede hacer aquello sin tener que pagar? Nuestros politicos, empresarios y ejecutivos tienen que aprender lo que es la marca personal y sus beneficios .Deben capacitarse .Deben tener un programa de asesorias y nosotros los podemos ayudar en este sentido Llámennos.
